If you could choose anything you want... What would you choose?
What would you do? What would you eat, watch, read? What would you listen to?
In a time where options are limitless, abundance challenges us to choose carefully and precise. It invites us to think about our individual needs and preferences.
Brands need to act upon this. Marketers start to see there is a shift happening, but often overlook powerful tools to connect with their audiences on a personal level.