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DDW | Renault Future of Mobility

Renault - Future of Mobility

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Renault’s vision for the future is that mobility will be electric, shared and autonomous.

In line with our work for the Dutch Design Week, E J J I was approached to develop a subtle audio experience for their main sponsor Renault‘s space & media room.

With its trio of concept cars, the EZ-GO, EZ-PRO and EZ-ULTIMO, Groupe Renault has produced three bold and complementary cars that bear witness to a comprehensive vision of the future of shared mobility.

The cars made their national debut on Dutch design Week 2019.



Developing the sound


When developing an audio experience that enhances an event-space, it's important to have a clear vision of what the desired effect will be. In this case, we had two areas to work with: a large hall where the concept cars were being presented, and a large conference room.

Usually in a situation like this, sound can work really well as a backdrop, and add to the sensation of everything that goes on. On the other hand it can irritate if it's too demanding, and in-your-face.

Our objective was to embrace people in a calm and futuristic way, and to add an extra layer to the experience.

We used techniques like binaural-audio, subsonic frequencies, and like with elements of the DDW 2019 Opening Event, the sounds were to be experienced more than to be heard...

We developed a sound-experience that is in line with Renault's vision that the future of mobility will be electric, shared and autonomous.

The overall audio-experience was subliminal. — There was something futuristic about the presentation and the environment. We are glad we could add our share.



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