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Tissot

Tissot

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Luxury Swiss watch maker Tissot launched a new series of watches, as well as a new campaign promoting them.

We teamed up with France based production company Creative Doing, to create the campaign.

The result is a series of beautifully shot close-ups. The music adds a layer of contemporay class to the visuals, and was very well recieved by the public.

Developing the sound



We started with having a clear picture of what the final result should feel like.

We used sound to capture heritage, quality & style and shaped the aesthetic for a modern audience.




Our approach was to make a song that felt and sounded like a licenced song including vocals. We recorded (demo) vocals as a reference.

The audio branding blends a repetitive rising synth melody line with a sound pallet that communicates luxury, style and sophistication.

— Tissot 2020 song
— Tissot 2020 song Vocal version

'We used sound to capture heritage, quality & style'

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