Luxury Swiss watch maker Tissot launched a new series of watches, as well as a new campaign promoting them.
We teamed up with France based production company Creative Doing, to create the campaign.
The result is a series of beautifully shot close-ups. The music adds a layer of contemporay class to the visuals, and was very well recieved by the public.
Developing the sound
We started with having a clear picture of what the final result should feel like.
We used sound to capture heritage, quality & style and shaped the aesthetic for a modern audience.
Our approach was to make a song that felt and sounded like a licenced song including vocals. We recorded (demo) vocals as a reference.
The audio branding blends a repetitive rising synth melody line with a sound pallet that communicates luxury, style and sophistication.
- — Tissot 2020 song
- — Tissot 2020 song Vocal version