Your brand has a voice — use it wisely
The way we live and interact with the world around us keeps changing. The role of sound continues to grow as a powerful tool to connect with people.
We live in a world where options are limitless but time is not. So choosing what's worth our attention is more important then ever, and the filter for being marketed-upon is always up.
Brands face the challenges to stay relevant in this ultra-connected, fast-moving technological age.
By connecting to people’s emotions at the time of interaction, brands will be able to create true value, in a more effortless way. .
We help brands to enter the public consiousness using sound
Sound can tell if your brand is romantic and sensual, or casual and cool. When you communicate with sound, you're talking directly to the part of the brain that controls behaviour and decision-making.
Take a look at our tools and services:
Sound in Physical Space
Strategy is at the core of our business.
We believe every project has an essential truth that needs to be revealed first. Understanding this is key. — ‘once that core honesty is understood and revealed in an artistic way, it will be nothing but beneficial to the consumer’.
To do this properly, we connect with our clients in an open and collaborative way. Exploring the project, and possible routes together.
Whether it’s a single campaign, a full audio branding architecture, or boosting the credibility of a brand’s message by 'putting it in a pop-culture-form first' — we know how to play with different approaches to get your project to-live-and-breath..
Like any strategy, it’s the route to the goal, and it guides how to communicate your story.
- 1. You want your brand to be heard, and leverage the rise of audio.
- 2. You are launching a new product and want to define a new opportunity through sound.
- 3. You want to launch your brand into pop culture, and reach your audience in an honest way.
- 4. You want to launch a product and need strategic help and a team for everything audible.
Music is a great storyteller, and a strong tool to evoke an emotional response. Research shows that fitting music can enhance the impact of visual stimuli with factor 12. — That's an increase of 1207%.
We develop custom music and sound design at our own studio's and work with talents world-wide. Our strength lies in our ability to translate the essence of your message into music. In this process, clear communication is key, as music is a language of it’s own.
By combining talent in music production, classical composition and post-production, we form a strong and passionate team.
- 1. You need that emotional trigger to get your message felt.
- 2. You are launching a new campaign and want fitting music for it.
- 3. You want to have a brand theme that can be implemented in your whole organisation.
Bringing across your brand, in another sense than the visual, creates a deep connection with the consumer.
Sound is so powerful because it speaks directly to the part of the brain that controls behaviour and decision-making. It is the sense that is processed the quickest by our brain. — That means that it get’s to our feelings first, and ‘colours’ the rest of the experience.
Audio branding is a strategic tool to enhance your brand. By holistically implementing custom audio assets based on your brand-identity, you built on recognition, impact, uniformity and trust.
See it as the audible equivalent of the visual identity.
We dive deep into a brand, exploring it’s core essentials. Based on that, a 'core track’ is being developed. From this fundamental-piece-of-music, other audio assets will be derived. Depending on the clients needs, this can vary from an audio logo, on-hold phone music, to music for commercial etc. etc.
Audio branding works best in a holistic way, meaning: Implementing audio assets for all consumer touch-points.
As a result, people will hear it, every time they get in touch with your brand.
An audio logo or sound logo is like a brand's signature: the 'identifier'.
It’s a small, clear and unique audio asset that helps to strengthen the brand identity and recognisability.
It has a powerful sonic-mnemonic function, that's often linked to the visual logo.
User experience can be enhanced through carefully chosen sound elements. It adds feedback to meaningful signals, and enhances brand recall & continuity. Whether it’s in-app sounds, product sounds, or sounds for video-content.
When designed with care they add short but important moments of delight.
We experience being in a physical space in a multi-sensory way. Music and sound design have a great impact on how we perceive where we live and meet. — Think of how it can support your event, impact your shopping experience and what it can add to your conference-rooms and office floors.